Abstract
This paper discussed the review on issues and challenges on the supply chain efficiency towards trade liberalization. Nowadays trade is being fiercely competitive and came in a very complex flow of supply chain throughout globalization. Better supply chain can reflect better opportunities and development with higher foreign investment coming in. This has giving lot of pressure for developing countries to reach an excellent services in order to provide an efficient supply chain flow with a lower cost and at the same time increasing profitability. Supply chain efficiency is the important key value driver it differentiate reliability of the country’s trade in today’s competitive market. The intensive growth on productivity when adapting the trade liberalization has given a numerous impact to many countries. The evolution of technological and the effect of globalization have extensively enhanced the potential of free trade around the world. Therefore, global competition has become more and more intense. Survival in the age of free trade will certainly depend of building sustainable competitive capabilities, which may include a variety of key competencies, such as speed, reliability, responsiveness, product quality, and appropriateness of marketing and management strategies. However, in order to have an optimized benefit of trade growth the player in the industries need to use the right approach such as identifying the issues that affect the supply chain efficiency reliability and performance in trade liberalization. The issues and challenges to determine successful trade liberalization will be the main focus of this paper. This study will also highlight the weaknesses and deficiencies in trade industry towards supply chain efficiency. As a developing country, Malaysia can take an early prevention to eliminate such issues and by referring on challenges that took place in other countries, we can improve the efficiency of the supply chain and develop the most efficient productivity in chain network. Keywords: Supply chain efficiency, trade liberalization, issues in supply chain towards trade liberalization, challenges in trade liberalization, factors, industry performance
Siti Norhadibah Azman, Harlina Suzana Jaafar, Nasruddin Faisol, Azlina Muhamad (2014). An Issues and Challenges of Supply Chain Efficiency Performance towards Trade Liberalization: A Conceptual Model.Proceeding of 6th International Conference on Logistics and Transport 2014 (ICLT2014), Kuala Lumpur, Malaysia.
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